June 29, 2021
Using rhetorical appeals to convince or argue with an audience dates all the way back to the life of Aristotle. The ancient Greek philosopher described three main modes of persuasion: ethos, pathos, and logos. Whether you realize it or not, you probably use at least one of these appeals every
June 22, 2021
Congratulations– you’ve done it! Finished your manuscript, revised until your mind is swimming with words, and edited so much you don’t know the difference between “your” and “you’re” anymore. But the work doesn’t stop there!
June 16, 2021
It should come as no surprise that marketing requires a whole lot of original and creative ideas. Even the simplest ad has gone through many steps to reach your computer screen– all so that second-long glance you give that pop-up ad has the greatest possible effect. Here are the biggest general steps it takes to create an ad for a marketing campaign!
June 9, 2021
With in-person events and interactions made incredibly more complicated, it can be tempting to throw in the towel and wait for the pandemic to be over. But with a few tweaks to your marketing strategy, your business can thrive.
June 1, 2021
You’ve gotten your brand name out there. Your target audience has heard of your product, and they want to know more. The first thing they’ll do is head to their phone and look up your business’s website– and with high-quality web design, their interest will only grow from there!