The Creative Process

The first step in the creative process is developing brand guidelines: a style guide outlining the identity of your company. This includes everything from primary and secondary color palettes to brand voice and tone!

Next up are visuals. A lot of work has gone into crafting what we see– and for good reason! Graphic design affects all aspects of your marketing campaign. From print collateral to promo products, every image counts– the customer must associate positivity with your brand even after the point of sale. Videography and photography are especially engaging, and go a long way in representing what your business can do for customers.

Copy Is King (or Queen)

A picture may say a thousand words, but copywriting is where your customers will be spurred to action! Advertisements address a business’s target audience, convince them of the product or service’s benefit, and guide them to take action. That’s also when copyediting comes in– ensuring that your material is 100% accurate, clear, and engaging!

All of these key components come together to create a marketing campaign that you can be proud of. Trembling Giant’s team works with you and other local professionals to represent your business and its values. From business cards to sales presentations, we’ll make sure your marketing sends the right message.