August 3, 2021
At Trembling Giant, we’re firm believers in the importance of physical marketing. While the latest topics in content marketing are centered around doubling down on SEO and building social media communities, your business could still be in a position to benefit from direct mail marketing materials as well.
July 27, 2021
Word of mouth marketing is certainly not a new marketing method, but it has been interesting to witness the growth of the practice online. While marketing practices are becoming increasingly digitized, it turns out a human element is still necessary to make meaningful connections and build an engaged audience. Here are a few thoughts to keep in mind as your try to boost your brand’s word of mouth marketing.
July 20, 2021
Whether you’re a copywriting professional or a new small business owner, understanding some common advertising techniques is the key to use them effectively. Marketing can seem deceptively simple. Show a hungry consumer a picture of a juicy hamburger, name your price, and the sale is made. There’s more going on
July 6, 2021
Traditional marketing tactics are tried and true. You can really get creative with Alternative advertising. This blanket term covers all advertising techniques outside of the usual digital and print methods. Think of creative advertising signs in unusual but high-traffic locations.
June 29, 2021
Using rhetorical appeals to convince or argue with an audience dates all the way back to the life of Aristotle. The ancient Greek philosopher described three main modes of persuasion: ethos, pathos, and logos. Whether you realize it or not, you probably use at least one of these appeals every