February 22, 2022
Two years into the pandemic, a surprising number of people are still stuck working remotely either part- or full-time. After so many months, it’s easy to throw up your hands and dismiss the idea altogether. Working in your pajamas is only fun the first few (dozen) times. But there’s a
August 3, 2021
At Trembling Giant, we’re firm believers in the importance of physical marketing. While the latest topics in content marketing are centered around doubling down on SEO and building social media communities, your business could still be in a position to benefit from direct mail marketing materials as well.
July 27, 2021
Word of mouth marketing is certainly not a new marketing method, but it has been interesting to witness the growth of the practice online. While marketing practices are becoming increasingly digitized, it turns out a human element is still necessary to make meaningful connections and build an engaged audience. Here are a few thoughts to keep in mind as your try to boost your brand’s word of mouth marketing.
July 6, 2021
Traditional marketing tactics are tried and true. You can really get creative with Alternative advertising. This blanket term covers all advertising techniques outside of the usual digital and print methods. Think of creative advertising signs in unusual but high-traffic locations.
June 29, 2021
Using rhetorical appeals to convince or argue with an audience dates all the way back to the life of Aristotle. The ancient Greek philosopher described three main modes of persuasion: ethos, pathos, and logos. Whether you realize it or not, you probably use at least one of these appeals every
June 22, 2021
Congratulations– you’ve done it! Finished your manuscript, revised until your mind is swimming with words, and edited so much you don’t know the difference between “your” and “you’re” anymore. But the work doesn’t stop there!