February 22, 2022
Two years into the pandemic, a surprising number of people are still stuck working remotely either part- or full-time. After so many months, it’s easy to throw up your hands and dismiss the idea altogether. Working in your pajamas is only fun the first few (dozen) times. But there’s a
February 8, 2022
In today’s digital-central world, your website is often the first aspect of your business customers will see. Make a lasting first impression by connecting with viewers through personal touches and points unique to you. This connection is one of the most important distinguishing factors between small, locally-owned businesses and large
August 3, 2021
At Trembling Giant, we’re firm believers in the importance of physical marketing. While the latest topics in content marketing are centered around doubling down on SEO and building social media communities, your business could still be in a position to benefit from direct mail marketing materials as well.
July 27, 2021
Word of mouth marketing is certainly not a new marketing method, but it has been interesting to witness the growth of the practice online. While marketing practices are becoming increasingly digitized, it turns out a human element is still necessary to make meaningful connections and build an engaged audience. Here are a few thoughts to keep in mind as your try to boost your brand’s word of mouth marketing.
July 20, 2021
Whether you’re a copywriting professional or a new small business owner, understanding some common advertising techniques is the key to use them effectively. Marketing can seem deceptively simple. Show a hungry consumer a picture of a juicy hamburger, name your price, and the sale is made. There’s more going on
July 6, 2021
Traditional marketing tactics are tried and true. You can really get creative with Alternative advertising. This blanket term covers all advertising techniques outside of the usual digital and print methods. Think of creative advertising signs in unusual but high-traffic locations.
June 29, 2021
Using rhetorical appeals to convince or argue with an audience dates all the way back to the life of Aristotle. The ancient Greek philosopher described three main modes of persuasion: ethos, pathos, and logos. Whether you realize it or not, you probably use at least one of these appeals every
June 22, 2021
Congratulations– you’ve done it! Finished your manuscript, revised until your mind is swimming with words, and edited so much you don’t know the difference between “your” and “you’re” anymore. But the work doesn’t stop there!
June 16, 2021
It should come as no surprise that marketing requires a whole lot of original and creative ideas. Even the simplest ad has gone through many steps to reach your computer screen– all so that second-long glance you give that pop-up ad has the greatest possible effect. Here are the biggest general steps it takes to create an ad for a marketing campaign!
June 9, 2021
With in-person events and interactions made incredibly more complicated, it can be tempting to throw in the towel and wait for the pandemic to be over. But with a few tweaks to your marketing strategy, your business can thrive.