Branding Your Way to Business Success:Tips to Help You Grow
October 10, 2022
Kick-start your business growth with branding tips that will ensure your company stands out of the crowd.
Tips for Posting on Social Media: How to Ensure Your Message Shines
September 28, 2022
Social media is quickly becoming a main way for businesses to reach an audience. Regular posting increases exposure, traffic, and leads. Here are some tips to help you succeed.
The Advantages of Email Marketing to Your Business
September 12, 2022
Email marketing has many advantages. It lets small businesses directly connect with their target audience. It is easy, cost effective, and offers a high return on investment.
Advantages of Working Remotely in Marketing
February 22, 2022
Two years into the pandemic, a surprising number of people are still stuck working remotely either part- or full-time. After so many months, it’s easy to throw up your hands and dismiss the idea altogether. Working in your pajamas is only fun the first few (dozen) times. But there’s a
Tips to Make Your Website More Personal
February 8, 2022
In today’s digital-central world, your website is often the first aspect of your business customers will see. Make a lasting first impression by connecting with viewers through personal touches and points unique to you. This connection is one of the most important distinguishing factors between small, locally-owned businesses and large
3 Ideas for Direct Mail Marketing Campaigns
August 3, 2021
At Trembling Giant, we’re firm believers in the importance of physical marketing. While the latest topics in content marketing are centered around doubling down on SEO and building social media communities, your business could still be in a position to benefit from direct mail marketing materials as well.
Word of Mouth Marketing Matters Online Too!
July 27, 2021
Word of mouth marketing is certainly not a new marketing method, but it has been interesting to witness the growth of the practice online. While marketing practices are becoming increasingly digitized, it turns out a human element is still necessary to make meaningful connections and build an engaged audience. Here are a few thoughts to keep in mind as your try to boost your brand’s word of mouth marketing.
Advertising Techniques That Are Common
July 20, 2021
Whether you’re a copywriting professional or a new small business owner, understanding some common advertising techniques is the key to use them effectively. Marketing can seem deceptively simple. Show a hungry consumer a picture of a juicy hamburger, name your price, and the sale is made. There’s more going on
Get Creative With Alternative Advertising
July 6, 2021
Traditional marketing tactics are tried and true. You can really get creative with Alternative advertising. This blanket term covers all advertising techniques outside of the usual digital and print methods. Think of creative advertising signs in unusual but high-traffic locations.
Ethos, Pathos, and Logos: Using Rhetorical Appeals
June 29, 2021
Using rhetorical appeals to convince or argue with an audience dates all the way back to the life of Aristotle. The ancient Greek philosopher described three main modes of persuasion: ethos, pathos, and logos. Whether you realize it or not, you probably use at least one of these appeals every
