Ethos, Pathos, and Logos: Using Rhetorical Appeals

June 29, 2021

Ethos, Pathos, and Logos: Using Rhetorical Appeals

Using rhetorical appeals to convince or argue with an audience dates all the way back to the life of Aristotle. The ancient Greek philosopher described three main modes of persuasion: ethos, pathos, and logos. Whether you realize it or not, you probably use at least one of these appeals every

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The Creative Process of Marketing

June 16, 2021

The Creative Process of Marketing

It should come as no surprise that marketing requires a whole lot of original and creative ideas. Even the simplest ad has gone through many steps to reach your computer screen– all so that second-long glance you give that pop-up ad has the greatest possible effect. Here are the biggest general steps it takes to create an ad for a marketing campaign!

Our family of seasoned creative professional designers, writers, developers, and marketers live here in your neighborhood. When you work with Trembling Giant, you support the same small business community you live in. We bring the best independent services together, to do what they do best, and you get affordable marketing services that don’t compromise on quality.

Trembling Giant Marketing is based in Sykesville, Maryland, a main street community between Baltimore and Frederick in Carroll County, Maryland. We love working face-to-face with our clients as members of their community, but collaborate just as well from miles away.

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