February 8, 2022
In today’s digital-central world, your website is often the first aspect of your business customers will see. Make a lasting first impression by connecting with viewers through personal touches and points unique to you. This connection is one of the most important distinguishing factors between small, locally-owned businesses and large
June 29, 2021
Using rhetorical appeals to convince or argue with an audience dates all the way back to the life of Aristotle. The ancient Greek philosopher described three main modes of persuasion: ethos, pathos, and logos. Whether you realize it or not, you probably use at least one of these appeals every
June 16, 2021
It should come as no surprise that marketing requires a whole lot of original and creative ideas. Even the simplest ad has gone through many steps to reach your computer screen– all so that second-long glance you give that pop-up ad has the greatest possible effect. Here are the biggest general steps it takes to create an ad for a marketing campaign!