Is your business hard to find in online searches? Website lacking traffic? Do people give you a blank look when you mention your company name? If this sounds familiar, it’s time for a giant-sized SEO boost. Here are some ways to enhance your company’s public presence.
How to Boost Online Presence
SEO stands for Search Engine Optimization. It’s the process of improving your website to increase its visibility in online searches. Quality content and effective keywords and phrases will improve your chances of being found. Here are ways to do just that.
Understand Your Customers
Figure out what words and phrases a person might use when searching for a product or service you offer. Here are some things to keep in mind. When a customer is aware of a problem that needs fixing, they will start searching for possible solutions. Broad search terms will likely be used. Next, the customer will add a location, product feature, or service type to narrow down their search. They will soon be ready to make a purchase and will generally know who they will buy from.
Use Keywords
You’ll need these on your website to help people find you. To improve SEO, match the keywords and phrases on your website with those customers will use when they do their search. Use keywords that are relevant to your business, services, or location. Sprinkle them in your website content and titles.
Refresh Content
When you put fresh content on your website regularly, search engines will visit you more often. Examples of new content include information on new products or services, customer success stories, industry news, and videos about your offerings. Review your existing website content every six months and remove outdated stuff.
Create Great Content
Start building your value, authority, and trust with website content that highlights your expertise. Awesome content will help you stand out in the search engine crowd. Be sure to check out the competition to see what they’re doing as well.
Increase Referral Traffic
You need more than just SEO to increase traffic to your website. This isn’t easy for a beginner. However, as you grow your business, you’ll have more opportunities to showcase yourself. Here are some ways to do that.
Be a Guest Blogger
Offer to provide content on industry blogs. There are a few rules to remember if you want to do guest blogging.
Write content in your niche. Share what you know best.
Publish content in your own name. Nameless or ghost-written content has no value.
Write content the public can access. You want people to know who you are.
Take advantage of links. Interact with your industry’s top players and link to their sites. They’ll take notice.
Find Partnerships
Connect with other businesses and organizations that share your target audience and values. Find out how you can collaborate and share referrals. Consider sponsoring local events or being a speaker at one.
Comment on Blogs
Take time to read and strategically comment on other blogs. Over time, it can increase your referral traffic. Your comments should provide value and follow the rules of the blogger. Keep them short. The average person’s attention span is only eight seconds.
Let Us Put You On the Map
Need a Marketing Expert? We can help you get noticed. At Trembling Giant, we bring the best independent professionals together to work their magic. You get affordable marketing services that don’t compromise on quality. We offer complimentary reviews and recommendations for your marketing strategy. Contact us today at 410-925-2454 to get started.
