Email marketing allows small businesses to directly reach their target audience. The practice is easy, cost effective and offers a high return on investment. Email marketing is not dead, but very much alive!
Here are some numbers to drive the point home about the advantages of email marketing. There are 4 billion daily email users, and that number is expected to climb to 4.6 billion by 2025. 64% of small businesses use email marketing to reach customers.
99% of consumers check their email every day and prefer to receive updates via email from brands. 37% of brands are increasing their email budget. The average email ROI (Return on Investment) is estimated to be $36 for every dollar spent.
If you are ready to launch an email marketing campaign, here are some strategies that will help your message stand out in the crowd.
Create Personalized Content
Emails that include the first name of the recipient in the subject line have a much higher click through rate. Email content can also be personalized to focus on the needs of your audience. Try using different images and subject lines to increase engagement. You can also make separate email lists based on geography, interests and engagement levels.
Collect Customer Feedback
You can obtain feedback by sending customer satisfaction surveys through email campaigns. Use this information to find ways to improve your customer experience.
Email Marketing Improves Sales
Email marketing campaigns can highlight products or services, encourage customers to buy after they abandon their shopping cart, or feature special offers. It’s estimated that revenue from email marketing campaigns will reach almost 11 billion by the end of 2023. Also, 59% of respondents say marketing emails have influenced their purchases.
With email marketing, you can automate part of your sales process which can help increase sales. You can also include messages to encourage those who have already opted in to your email list to make a purchase. Keeping in touch with your target audience on a regular basis can make a big difference.
Generate More Website Traffic
Emails are a great way to get customers to visit your website and improve your SEO. When you create an email that has relevant links to your content, include a timely call to action that will also send readers to your site. You can use emails to get people to check out great features, like blogs, on your website as well.
Email marketing is also a great way to add value for your audience when they aren’t making a purchase. Give them information they will find useful, offer a free download or links to resources, and be an expert on your company’s products and services. Turn your prospects into loyal customers by creating a relationship with them and offering valuable content.
Have an Email List
Email marketing is one of the top ways to reach your audience. Building an email list and keeping it updated is key for marketers. This is a valuable list of customers you own and can contact at any time. It is yours to keep, even if you switch email providers. Platforms like social media may not be reliable in the future. Imagine Facebook shutting down and taking your contacts and followers too. Have a backup system!
Need a Marketing Expert?
We’re here to help! When you work with Trembling Giant, you support the same small business community you live in. We bring the best independent services together to do what they do best, and you get affordable marketing services that don’t compromise on quality. Contact us today at 410-925-2454 to get started.