Social media is fast becoming a main way for businesses to reach an audience. It is used primarily for increased exposure, followed by increased traffic and lead generation. All of the different platforms, however, can be overwhelming for any newbie. Here are some tips for posting to help youmarket effectively on social media.
Identify Your Audience
Compile data to identify your target market. In order to reach them, you must know what your audience is like. Find out their demographic information, such as their ages, geographic locations, and engagement patterns.
Create relevant posts. Take the time to know what needs, obstacles and challenges your audience has. Pick one that might be a high priority and develop content and posts which offer them a solution.
Another tip for posting on social media is to speak to your audience in their language. A post you write on LinkedIn for senior business executives will be worded much differently than a post you write on Facebook targeting new moms.
Define Your SMART Goals
This acronym stands for goals that are Specific, Measurable, Achievable, Relevant and Timely.
Be clear about what you want to achieve; Use metrics to track your progress; Your goals should be reachable and not unreasonable to meet; Your social media marketing goals should reflect your larger business objectives; Put a time limit on your goals to keep yourself accountable.
Pick Platforms and Develop Unique Posts
When creating a social media strategy, think about how to maximize each platform. Focus on where your audience is, where your competitors post, and what your metrics tell you. Know what each platform was created for and the type of content that does best on it.
Post Relevant Content
The best way to have success on social media is to regularly post compelling, engaging content. Also, keep your posts short, simple, and easy to read and understand. Don’t forget about your brand voice! People want to get to know the real you and what your business can offer them.
Engage With Your Followers
A majority of people value customer experience, and that includes social media interactions in which businesses make their audience feel seen, heard and understood. To keep your followers engaged, ask relevant questions; create a private Facebook group; Spice up messages with images and visuals; Use live features to start conversations. Allow one hour a day to communicate with your audience on social media.
Provide Quality over Quantity
Make it a priority to deliver consistent, quality content. Don’t post several times a day on as many social media sites as possible. Pick a few that will best get your message out. Be sure your content is original, helpful, actionable, inspiring or entertaining, and includes cited sources.
Prompt Your Audience to Take Action
Don’t forget to include a call to action at the end of your content or social media posts. Tell your audience what you want them to do next. Ask a question they can answer in the comments, get them to like or share your social media posts, direct them to another piece of content, send them to a landing page, or ask them to subscribe to your newsletter.
Start With Us
Trembling Giant provides professional, affordable, and complete solutions to small businesses and non-profit organizations. We build a relationship with you, and want to see you succeed. Let’s discuss your branding and marketing needs over a cup of coffee. Call us at 410-925-2454 to set up a date. See you soon!
