How to Increase Webinar Attendance
Imagine creating an ingenious topic for a webinar. You gather all the tools you need and prepare a pristine presentation. You are super excited and can’t wait for the crowd to show up. However, when the time comes, only a few team members, and maybe your best friend are in attendance. What went wrong? You didn’t use an automated email sequence.
What is an Automated Email Sequence
An email sequence is a series of marketing messages targeting your audience on a set schedule. If you are hosting a webinar, they will remind and motivate people who register to actually show up.
Webinars are a great way for a business to find new sales leads. An automated email sequence will help nurture those leads.
Email Sequence Basics
When you are preparing your webinar email sequence, here are some basics you need to cover.
First, decide what information attendees need to know. This includes the list of speakers and their topics, and the time of the time and date of the webinar.
Figure out what resources your audience needs. It helps to send them content related to your webinar so they can prepare.
Know the time zones you’re working with. Set up a webinar time that works for a majority of your audience.
If people can’t attend, give them a link to the recording. Also send them a list of upcoming webinars.
Create awareness. An automated email sequence will get the word out about your webinar.
How to Automate Your Emails
Here are some steps to follow to ensure your automated email sequence is a success.
Automatic Registration. Don’t waste time manually registering people. Let the system do it for you. Once a person signs up, send out a confirmation email immediately.
Follow-Up. Once someone registers, send them pre-event information. When the webinar is over, follow-up again. Send participants exclusive content, calls to action, or information about upcoming events.
Keep Track of Data. Be sure to put all of the attendees’ information onto a spreadsheet. Narrow it down further by geographic location and what attendees do for a living.
Grow Your Funnel. Put the names of everyone who attends into your CRM system. They are interested in what you have to offer. Keep them informed.
The Webinar Email Sequence
Once you announce your webinar and people start signing up, it’s time to begin your email series. Send out an automatic confirmation email immediately. A friendly webinar reminder email should go out about 5 days before the big event. It will help boost attendance rates. Shoot out a second email reminder 24 hours before the big event to motivate people to show up. On the day of the webinar, remind people of the start time about one hour before you begin. Highlight the perks of attending the webinar live, including a chance at door prizes and special offers. Finally, send out a thank you email. Recap the main points of the webinar and limited time offers. Be sure to include links to resources and the recording.
A well-thought out email sequence will boost your webinar attendance rate. It will remind your audience what they’ll gain from attending and inform them of exclusive post-webinar offers. In return, you will gain valuable, new sales leads. After all, you want all of your hard work to pay off. The fortune is in the follow up.
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