YouTube is a booming business. It’s the second most visited site worldwide after Google, and it’s growing fast. More than 5 billion videos are watched every day, and at least 500 hours of content are uploaded every minute. If you want to market your brand to an online audience, YouTube is a must!
What is YouTube Marketing?
It’s the process of promoting your brand, product, or service on YouTube. Marketers create original videos, partner with influencers, and run video ads to get their message across.
YouTube is mainly a video hosting platform. Publishing high-quality videos is key to success.
This platform is a great place to work with creators and build credibility in your niche. It’s also perfect for running video ads. Seventy percent of consumers have made a purchase after seeing a brand on YouTube.
Advantages of YouTube Marketing
There are many reasons YouTube should be a top priority in your business marketing.
You can reach a large audience. YouTube has a very large, active user base. You can also tap into an international audience.
Better Search Visibility. This platform is great for boosting your visibility on Google. Many Search Engine Results pages now include video carousels. More than 94% of those videos are from YouTube.
You can increase brand awareness on YouTube. According to Google, 90% of people around the world tap into the platform to explore new brands and products.
YouTube lets you build trust and credibility. It’s the most trusted social media platform for finding and purchasing products.
The platform also drives sales. A majority of marketers say YouTube has increased their traffic and purchases.
YouTube lets you build an email list. There is software available that allows you to embed a sign-up form directly onto a video. The video can be temporarily paused so the viewer can fill it out. You can also use lead magnets, add annotations and cards, and run YouTube ads to build up your list.
Types of YouTube Videos
There are many different kinds of videos you can post on YouTube. Here are some of the most common ones.
Video Tutorials
These videos teach viewers how to perform an action. Businesses make tutorials related to their products or niches.
Educational Videos
They educate viewers and improve your credibility and authority with them. Educational videos can be on trending tops or industry specific.
Explainer Videos
These are videos that explain a topic by breaking a subject down. Viewers get familiar with subjects related to your industry, brand, and product.
Behind-the-Scenes
Give viewers a glimpse of what happens at your business. Show them your day-to-day operation, highlight a staff member’s work, or showcase your company culture.
Product Demo Videos
These demonstrate how your product works and how to use it. Many people learn best by watching someone in action.
Funny Videos
These are designed to entertain a viewer. They can also be educational while advertising your product. People may share them if they are short and funny.
YouTube Ads
YouTube advertising is a cost-effective way to reach a larger group with different interests. Companies can use YouTube ads to increase their brand awareness, grow sales, interact with target audiences, promote events, and share helpful product and service-related content.
Let Us Put You On the Map
Need a Marketing Expert? We can help you get noticed. At Trembling Giant, we bring the best independent professionals together to work their magic. You get affordable marketing services that don’t compromise on quality. We offer complimentary reviews and recommendations for your marketing strategy. Contact us today at 410-925-2454 to get started.
