Company apparel isn’t just for in-store employees. Increase brand awareness by selling or giving away t-shirts boasting your logo, distribute baseball hats with your slogan, or hand out free bracelets at a sponsored community event. Business apparel is great for bringing your customers and employees together– let them know they’re part of a team!
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Apparel is also a big part of brand awareness, and lends your team a uniform, official look, even if it’s just matching t-shirts or hoodies. Employees are easily recognizable as reps for your business, and it’s another way to get your name out there and on customers’ minds. Additionally, consider giving free company apparel to your loyal customers– for example, those who sign up for a subscription offer or your email list– to draw in potential repeat buyers and reward steady clients. Apparel can also be considered a type of tchotchke if you find that it works particularly well for your business.