Print Marketing Trends Going Into 2021

TGM Print Marketing Trends Going Into 2021

At Trembling Giant, we’re firm believers in getting the most out of your physical and digital marketing. While boosting your SEO score and creating the perfect social media campaign can surely bring a lot of new attention to your business, that doesn’t mean it’s time to abandon more traditional marketing forms altogether. With that in mind, let’s jump into some of the hottest print marketing trends going into 2021.

Personalized Printing

This recommendation has more to do with your mailing list than it does any specific promotional product. If your mailing list is full of accurate addresses and names, you should personalize your next mailing campaign. Let’s face it: it’s much more engaging to receive a promo that actually addresses you by name rather than “Hello Resident.” In fact, it could even be the difference that makes readers pay closer attention to your material rather than just tossing it in the recycling bin.

Take Advantage of Background Marketing

Have you purchased business cards, leaflets or similar promotional material recently? Consider putting these in all of your outgoing mail. Regardless of whether the recipient is in the target market.  You never know who may initially stumble upon your material and hold on to it for later use! At the worst, you’re just making it easier for your recipient to contact you for a response.

Thinking Green

At this point in the year, it’s starting to feel clearer that we will be limited to doing business in a hybrid working environment throughout 2021. Businesess won’t be meeting in person as much. So, we expect shipping related waste to increase as a result. Consumers are simply unboxing more items than ever before. We should be doing our part to minimize waste.

Reusable or recyclable packaging is a great way to boost your customers’ experience and benefit your business in the long run. Plus, a wide variety of promo materials with sustainable packaging are readily available at competitive prices, so there is really no reason not to make the jump in 2021!

Quality Promo Products Trembling Giant Marketing

At Trembling Giant Marketing, we specialize in helping businesses of every size reach their targeted audiences through compelling physical and digital marketing. To learn more about our services and how we can take your business to the next level, contact us at (410) 925-2454 for a free consultation.

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