About My County Direct®

My Carroll Direct®, My Howard Direct®, My Baltimore Direct®, and My Frederick Direct®, are LOCAL promotional offer direct mail campaigns with advertising regions in Carroll County, Howard County, Baltimore County, and Frederick County Maryland.

View the 2027 My County Direct Media Kit Here.

WE HAVE THE BEST ROI IN LOCAL ADVERTISING.

My County Direct® is rapidly growing to be the most trusted and most effective local advertising solution for small businesses in central Maryland. Trusted by hundreds of independent, local, small businesses, My County Direct® spreads awareness, shares information, and drives leads and sales through superior custom design (included) and a welcoming, commiunity-focused magazine format.

Since 2004, the great team at Trembling Giant Marketing have been providing highly effective, low-cost, high quality advertising opportunities to local businesses. Our Sykesville, Maryland business has been a guiding light for people trying to navigate a complex and often misleading marketing landscape.

As of the May 2026 issues (Mailed in April 2026) we are mailing approximately 140,000 books to households throughout Carroll County, Howard County, Baltimore County, and Frederick County Maryland; approximately 10,000 books in each region currently with 5 regions in Carroll (Sykesville, Eldersburg, Westminster, Mount Airy, and Finksburg),4 regions in Howard (Northwest Howard County, West Ellicott City, Ellicott City/Woodstock, and Highland/Fulton), 2 regions in Baltimore County (Reisterstown and West Owings Mills), and 3 regions in Frederick County (New Market, Frederick/Urbana, and Ballenger Creek).

Even better still, advertisers can change their message and promotional offer each month with custom designed promotions.

WE DRIVE RESULTS.

You’re remembered! Consumers have over 70% higher brand recall when exposed to direct mail advertising vs digital!

It’s What The People Want! Over 70% of consumers say they prefer direct mail advertising when receiving unsolicited offers from companies!

They Reach Out To You! As of 2024, direct mail marketing has a measured typical response rate around 4.4%, but many other market surveys report an average response rate of 9% or more!

They Actually Look At It! Our magazine format has an 80-90% open rate, compared to direct mail advertisers who send out offers in an envelope, where they are lucky to get a 20% open rate (similar to email marketing).

REAL WORLD NUMBERS:

RETURN ON INVESTMENT – Many marketers and advertisers consider a 5:1 return on investment to be a GOOD return, that is $5 in sales for every $1 spent on the marketing or advertising product. They also consider a 10:1 return on investment to be a GREAT return. Several of our loyal, local, independent advertising businesses who accurately track their customer engagements report returns on their investment of over 25:1!

HOW DOES IT WORK?

BREAK THROUGH. Directly delivered to homes, it gets right into their hands. The high quality print and paper, coupled with powerful design (included FREE) piques consumer curiosity and interest. It is ALL local businesses, neighbors who have a stake in their community, and brimming with great promotional offers and deals.

REPETITION. My County Direct® Consumer Edition hits homes every month! That familiarity builds trust.

ENGAGEMENT. My County Direct® Consumer Edition is non-aggressive or disruptive in the mail. Homeowners make the personal choice to engage with it, being MORE accepting and engaged with what they see. All of our advetisers encourage their audience to reach out with a strong call to action.

We offer three ways to buy your advertising, all of which are lower than any other direct mail advertising solution in the market! We require payment up front on all pricing options. In order to lock down your ad placement and begin the design process (included) payment in full is needed.

Prepay Your Entire Ad Campaign For An Additional 2% OFF

For pricing and details, here is a link to our
Media Kit Brochure: My County Direct®

My Carroll Direct®

is open in 5 regions marked in the map above. Each region is composed of approximately 10,000 homes and businesses and is focused around a specific commercial area of the county.

C1 – Sykesville – 21784 (Sykesville), 21104 (Marriottsville)
C2 – Mount Airy – 21771 (Mt. Airy), and 21797 (Lisbon)
C3 – Eldersburg – 21784 (Eldersburg), 21048 (Finksburg), and 21157 (Westminster)
C4 – Westminster – 21157 (Westminster), and 21158 (Westminster)
C5 – Finksburg – 21074 (Hampstead), 21136 (Reisterstown), 21157 (Westminster), and 21048 (Finksburg)

My Howard Direct®

is open in 4 regions marked in the map above. Each region is composed of approximately 10,000 homes and businesses and is focused around a specific residential and commercial areas of the county.

H1 – Northwest Howard County – 21029 (Clarksville), 21036 (Dayton), 21042 (Ellicott City), 21723 (Cooksville), 21737 (Glenelg), 21738 (Glenwood), 21794 (West Friendship)
H2 – West Ellicott City – 21042 (Ellicott City)
H3 – Ellicott City/Woodstock – 21042 (Ellicott City), 21043 (Ellicott City), and 21163 (Woodstock)
H11 – Highland-Laurel Corridor – 20777 (Highland), 20759 (Fulton), 20723 (Laurel)

My Baltimore Direct®

is open in 2 regions marked in the map above. Each region is composed of approximately 10,000 homes and businesses and is focused around a specific residential and commercial areas of the county.

B1 – Reisterstown – 21136 (Resiterstown)
B2 – West Owings Mills – 21117 (Owings Mills)

My Frederick Direct®

is open in 3 regions marked in the map above. Each region is composed of approximately 10,000 homes and businesses and is focused around a specific residential and commercial areas of the county.

F1 – New Market – 21701 (Frederick), 21771 (Mount Airy), and 21774 (New Market)
F2 – Frederick-Urbana Corridor – 21701 (Frederick), and 21704 (Frederick)
F3 – Ballenger Creek – 21703 (Frederick)

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My Carroll Direct® has been a fixture in Carroll County since August of 2016, but It began much earlier than that, with a Community Business Directory called MBD Maryland Business Directory, which was started in 2004 by Amy Giannakoulias, Partner and co-owner of Trembling Giant Marketing. My County Direct was designed as an evolution of the direct mail marketing product that was MBD Maryland.

Local, small businesses were looking for affordable, targetable, and frequent advertising opportunities; large national brands are dominating the space with inflated costs and low quality; that is where My Carroll Direct steps in. Our publications feature local businesses over national brands; our magazine format is more accessible and looked at than competitor publications delivered in envelopes; our high quality paper and hot press offset printing process produces superior color and detail to our low-end and newsprint quality competitors; and we are a home-grown central maryland business, growing with and supporting other local small businesses within the communities we serve. All reasons why your regionally focused business should make My County Direct one of the first solutions you choose for marketing your business to your community.

My County Direct® is owned, managed, designed, produced, and distributed by Trembling Giant Marketing, a Carroll County local small business. It is focused on supporting and promoting other local small businesses. The design quality is professional, the print quality is superior, and it delivers for local businesses like clockwork. Whether you are looking to improve your brand marketing or your direct marketing, My County Direct nails them both!

The name My County Direct®, and its derivatives, My Carroll Direct®, My Howard Direct®, My Baltimore Direct®, My Frederick Direct®, and My County Direct B2B®, are the copyright and registered trademarks of Trembling Giant Marketing, LLC®, 2026.