Check Out Our NEW My County Direct® B2B 2025

This year, we are launching a new Business-to-Business publication!

It goes to over 9,000 local businesses in an 8″ x 10″ resource book local business owners use to find the local vendors and service providers they need and want to work with.

  • Custom ad design INCLUDED
  • Designed and referenced for ease of use by the user, with color tabs, table of contents, and index
  • Consistent design and structure elements make it very user-friendly
  • A long-term physical resource that business owners keep to reference as needed all year long

Check out all of the details on the 2025 My County Direct B2B Information Page Here!

View the 2025 My County Direct B2B Media Kit Here.

About My County Direct®

My Carroll Direct©, My Howard Direct©, and My Baltimore Direct© are LOCAL promotional offer direct mail campaigns with advertising regions in Carroll County, Howard County, and Baltimore Maryland.

View the 2025 My County Direct Media Kit Here.

 

WE HAVE THE BEST ROI IN LOCAL ADVERTISING.

My County Direct® is rapidly growing to be the most trusted and most effective local advertising solution for small businesses in central Maryland. Trusted by hundreds of independent, local, small businesses, My County Direct® spreads awareness, shares information, and drives leads and sales through superior custom design (included) and a welcoming, commiunity-focused magazine format.

Since 2004, the great team at Trembling Giant Marketing have been providing highly effective, low-cost, high quality advertising opportunities to local businesses. Our Sykesville, Maryland business has been a guiding light for people trying to navigate a complex and often misleading marketing landscape.

As of the November 2024 issues (Mailed in October 2024) we are mailing approximately 140,000 books to households throughout Carroll County, Howard County, and Baltimore County Maryland; approximately 10,000 books in each region currently with 6 regions in Carroll (Sykesville, Eldersburg, Westminster, Mount Airy, Finksburg, and Hampstead/Manchester),6 regions in Howard (Northwest Howard County, West Ellicott City, Central Ellicott City, Clarksville, Northwest Columbia, and Southwest Columbia), and 2 regions in Baltimore County (Reisterstown and West Owings Mills).

Even better still, advertisers can change their message and promotional offer each month with custom designed promotions.

Man on a cell phone.

WE DRIVE RESULTS.

You’re remembered! Consumers have over 70% higher brand recall when exposed to direct mail advertising vs digital!

It’s What The People Want! Over 70% of consumers say they prefer direct mail advertising when receiving unsolicited offers from companies!

They Reach Out To You! As of 2024, direct mail marketing has a measured typical response rate around 4.4%, but many other market surveys report an average response rate of 9% or more!

They Actually Look At It! Our magazine format has an 80-90% open rate, compared to direct mail advertisers who send out offers in an envelope, where they are lucky to get a 20% open rate (similar to email marketing).

REAL WORLD NUMBERS:

RETURN ON INVESTMENT – Many marketers and advertisers consider a 5:1 return on investment to be a GOOD return, that is $5 in sales for every $1 spent on the marketing or advertising product. They also consider a 10:1 return on investment to be a GREAT return. Several of our loyal, local, independent advertising businesses who accurately track their customer engagements report returns on their investment of over 25:1!

HOW DOES IT WORK?

BREAK THROUGH. Directly delivered to homes, it gets right into their hands. The high quality print and paper, coupled with powerful design (included FREE) piques consumer curiosity and interest. It is ALL local businesses, neighbors who have a stake in their community, and brimming with great promotional offers and deals.

REPETITION. My County Direct® Consumer Edition hits homes every month! That familiarity builds trust.

ENGAGEMENT. My County Direct® Consumer Edition is non-aggressive or disruptive in the mail. Homeowners make the personal choice to engage with it, being MORE accepting and engaged with what they see. All of our advetisers encourage their audience to reach out with a strong call to action.

We offer three ways to buy your advertising, as low as $195.84 per ad: Prepaid, Annual Contract, and Month to Month. We require payment up front on all pricing options. In order to lock down your ad placement and begin the design process (included) payment in full is needed.

Prepaid option pricing: (BEST RATE!)

Direct Mail is per prepaid 12 ad placements;

  • Full page (5.25”x8.5”) – $2,350
  • Spread (11“x8.5”) – $4,100
  • Back cover (5.5”x5.25”) – $6,700
  • Front cover (5.5”x6.875”) – $8,800
  • 4/4 Postcard (5.5”x8.5”) – $17,200

12 Month Contract option pricing: (MOST POPULAR!)

Direct Mail is per ad, per month with a 12+ ad annual contract;

  • Full page (5.25”x8.5”) – $199
  • Spread (11“x8.5”) – $350
  • Back cover (5.5”x5.25”) – $575
  • Front cover (5.5”x6.875”) – $750
  • 4/4 Postcard (5.5”x8.5”) – $1,499

Month-To-Month option pricing:

Direct Mail is per ad, per month on a month-to-month basis;

  • Full page (5.25”x8.5”) – $350
  • Spread (11“x8.5”) – $600
  • Back cover (5.5”x5.25”) – $700
  • Front cover (5.5”x6.875”) – $900
  • 4/4 Postcard (5.5”x8.5”) – $1,699

Talk to JessicaRich, or Amy today!

For pricing and details, here is a link to our
Media Kit Brochure: My County Direct®

My Carroll Direct®

is open in 6 regions marked in the map above. Each region is composed of approximately 10,000 homes and businesses and is focused around a specific commercial area of the county.

C1 – Sykesville – 21784 (Sykesville) , 21104 (Marriottsville), and 21797 (Lisbon)
C2 – Mount Airy – 21771 (Mt. Airy) and 21797 (Lisbon)
C3 – Eldersburg – 21784 (Eldersburg) and 21048 (Finksburg)
C4 – Westminster Main – 21157 (Westminster) and 21158 (Westminster)
C5 – Finksburg – 21157 (Westminster) and 21048 (Finksburg)
C7 – Manchester/Hampstead – 21158 (Westminster), 21157 (Westminster), 21102 (Manchester), and 21074 (Hampstead)

My Howard Direct®

is open in 6 regions marked in the map above. Each region is composed of approximately 10,000 homes and businesses and is focused around a specific residential and commercial areas of the county.

H1 – Northwest Howard County – 21771 (Mt. Airy), 21797 (Lisbon), 21784 (Sykesville), 21723 (Cooksville), 21794 (West Friendship) , 21738 (Glenwood), 21737 (Glenelg), 21036 (Dayton)
H2 – West Ellicott City – 21042 (Ellicott City), 21104 (Marriottsville), 21163 (Woodstock)
H3 – Central Ellicott City – 21042 (Ellicott City)
H6 – Northwest Columbia – 21044 (Columbia)
H8 – Southwest Columbia – 21044 (Columbia)
H11 – Clarksville – 21029 (Clarksville), 20777 (Highland), 20759 (Fulton)

My Baltimore Direct®

is open in 2 regions marked in the map above. Each region is composed of approximately 10,000 homes and businesses and is focused around a specific residential and commercial areas of the county.

B1 – Reisterstown – 21136 (Resiterstown), 21071 (Glyndon)
B2 – West Owings Mills – 21136 (Reisterstown), 21117 (Owings Mills)

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My Carroll Direct® has been a fixture in Carroll County since August of 2016, but It began much earlier than that, with a Community Business Directory called MBD Maryland Business Directory, which was started in 2004 by Amy Giannakoulias, Partner and co-owner of Trembling Giant Marketing. My County Direct was designed as an evolution of the direct mail marketing product that was MBD Maryland.

Local, small businesses were looking for affordable, targetable, and frequent advertising opportunities; large national brands are dominating the space with inflated costs and low quality; that is where My Carroll Direct steps in. Our publications feature local businesses over national brands; our magazine format is more accessible and looked at than competitor publications delivered in envelopes; our high quality paper and hot press offset printing process produces superior color and detail to our low-end and newsprint quality competitors; and we are a home-grown central maryland business, growing with and supporting other local small businesses within the communities we serve. All reasons why your regionally focused business should make My County Direct one of the first solutions you choose for marketing your business to your community.

My County Direct® is owned, managed, designed, produced, and distributed by Trembling Giant Marketing, a Carroll County local small business. It is focused on supporting and promoting other local small businesses. The design quality is professional, the print quality is superior, and it delivers for local businesses like clockwork. Whether you are looking to improve your brand marketing or your direct marketing, My County Direct nails them both!

The name My County Direct®, and its derivatives, My Carroll Direct®, My Howard Direct®, My Baltimore Direct®, and My County Direct B2B®, are the copyright and registered trademarks of Trembling Giant Marketing, LLC®, 2025.

Magazines on wood
Our family of seasoned creative professional designers, writers, developers, and marketers live here in your neighborhood. When you work with Trembling Giant, you support the same small business community you live in. We bring the best independent services together, to do what they do best, and you get affordable marketing services that don’t compromise on quality.

Trembling Giant Marketing is based in Sykesville, Maryland, a main street community between Baltimore and Frederick in Carroll County, Maryland. We love working face-to-face with our clients as members of their community, but collaborate just as well from miles away.

Let’s discuss your branding and marketing needs
over a cup of coffee. 410-925-2454