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Email campaigns are your way to communicate with your customer base and keep your business at the front of their minds. Social media is extremely advantageous, but sometimes you need a more extensive method of communication! Whether you’re sharing information about a product update or running a new promotional sale, email campaigns are the ideal tool to inform your loyal clients.
Did You Know?
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The most effective email campaigns contain a call to action (CTA). Think taking part in a limited-time sale or signing up for a company subscription. The subject line should be accurate and intriguing– grab your customers’ attention in just a few words! Follow up by utilizing that all-important balance between informative and engaging for your content. Keep it relatively short and sweet without excluding any important information. Lastly, maintain consistency– as with everything published by your business, your email campaigns have to follow your brand guidelines! Even small details, like the secondary color scheme and font, make a big difference. And if you want to go the extra mile, personalize your email messages based on the interests and/or needs of specific groups within your customer base. We’re all more likely to connect with something that we relate to!