Copywriting

Copywriting, much like graphic design, affects all areas of your marketing campaign. The captions of your social media posts, the slogan on your new billboard, even the script for your new video ad all fall under the jurisdiction of a copywriter. Not to be confused with content writing, copywriting demonstrates a need, introduces a solution (AKA, your product or service), and convinces the audience to buy that solution. It’s one of the most important factors in making your product or service a success– advertising couldn’t exist without copywriting.

With that said, copywriting focuses specifically on selling your product or service– and no one wants to purchase from a business whose only communication is “buy this now”. Content writing, which includes informational blog posts and often part of your business’s social media presence, is also necessary in order to build a positive relationship with your customer base. Luckily, our team has the skills to ensure that you have the perfect balance between both!