Copyediting is an essential step in the advertising process. The first advantage to having a copyeditor is obvious– two heads are better than one, and it’s always smart to have someone else read over a piece of writing for a fresh perspective. Typically, copyediting involves checking for technical, grammatical, and factual errors; adjusting structure and language for readability; editing for word flow, logic, and consistency; and ensuring that the writing appeals to the target audience.
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You might think that copyediting is better left to a computer program, but no website can replace a human being’s input. Sometimes a misspelled word autocorrects to an entirely different one– with an entirely different, and inconvenient, meaning. It’s crucial to keep typos and errors, however small, from your company’s publications. Even if the change is as simple as deleting a repeated word, such mistakes hurt your business’s image. They can make the piece look sloppy and careless, while a well-written text makes your company look polished and professional. The results are well-worth the extra step!