When you think of LinkedIn you probably think of a network of business professionals all having individual profiles. But businesses, too, can maintain a presence with a business page. And with that you can profit from incorporating a major social media platform into your B2B marketing plan. When visitors come to your page they
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Content marketing is one of the biggest opportunities for small businesses today. The challenge is to expand online reach and engage audiences beyond the standard “interruptive” advertising. To do that you have to create shareable content that is informative, entertaining and interesting. Social media applications are a great way to create shareable digital experiences that
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A weekly blog can be an easy way to build and maintain customer relationships. When you share relevant information about your line of business – trends in your industry, product improvements, or decision making steps – you establish yourself as the expert. Your willingness to share important information “with no strings attached” demonstrates your good will
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A marketing strategy is the starting point for your marketing plan. The purpose of your marketing strategy is to identify the benefits of your service or product and then communicate them to your target audience. The focus of your strategy should be making sure that your products and services meet identified customer needs and develop
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