One of the most critical things that every business must know is who their target audience is. If you make a product that appeals to grandparents but you are marketing towards singles in their 20s, your marketing dollars are not being spent properly or efficiently. Finding your target audience on social media can take practice.
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When you think of LinkedIn you probably think of a network of business professionals all having individual profiles. But businesses, too, can maintain a presence with a business page. And with that you can profit from incorporating a major social media platform into your B2B marketing plan. When visitors come to your page they
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Content marketing is one of the biggest opportunities for small businesses today. The challenge is to expand online reach and engage audiences beyond the standard “interruptive” advertising. To do that you have to create shareable content that is informative, entertaining and interesting. Social media applications are a great way to create shareable digital experiences that
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