What Are Brand Guidelines?

What are brand guidelines?

When your customers see a piece of marketing from your business, they should immediately identify it as being yours. It should also establish an expectation of what your communications look and sound like. Do you use the same fonts across platforms or do you fluctuate between different styles to see what works? Brand guidelines create
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Engaging Content Marketing

Content marketing is one of the biggest opportunities for small businesses today. The challenge is to expand online reach and engage audiences beyond the standard “interruptive” advertising. To do that you have to create shareable content that is informative, entertaining and interesting. Social media applications are a great way to create shareable digital experiences that
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Create a Customer Relationships with a Weekly Blog

blog writing

A weekly blog can be an easy way to build and maintain customer relationships. When you share relevant information about your line of business – trends in your industry, product improvements, or decision making steps – you establish yourself as the expert. Your willingness to share important information “with no strings attached” demonstrates your good will
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Business Networking: The Basics

Effective business networking is the coming together of individuals to build both trust and relationships. They then become real live walking, talking advertisements for one another. Networking is about being genuine and authentic and seeing how you can help others. You don’t go to networking events to sell anything except your willingness to help other
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Brand Your Small Business First

Trembling Giant Marketing was founded on the principle that independent small businesses face a nigh insurmountable barrier of reaching their audience and communicating with them in a quality and professional manner, and someone needs to build a local business that provides professional quality services at affordable prices. Branding, Marketing, and Public Relations are usually the
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