Be Different.

A branded differentiator can be a feature, service, program, or ingredient that makes our brand different from the competition. To be worthy of the term “differentiator” it must be meaningful to customers; both pertinent and substantial enough to matter when people are purchasing or using the service. It must also be actively managed (and thus be able to justify the investment of management time) over an extended period—years or even decades—so that it does not become stagnant.

Did You Know?

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Your Proposition

Our Brand Proposition (or Brand Statement) should clearly identify the benefits that a consumer derives out of our brand. While a brand proposition is often focused only on the benefits that a brand offers, a good brand proposition should also include the Unique Selling Proposition (USP) that includes benefits that no other brand can provide.

Our family of seasoned creative professional designers, writers, developers, and marketers live here in your neighborhood. When you work with Trembling Giant, you support the same small business community you live in. We bring the best independent services together, to do what they do best, and you get affordable marketing services that don’t compromise on quality.

Trembling Giant Marketing is based in Sykesville, Maryland, a main street community between Baltimore and Frederick in Carroll County, Maryland. We love working face-to-face with our clients as members of their community, but collaborate just as well from miles away.

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