The Boom Box
You probably have a favorite radio station to tune into every day to and from work. You know the words to all the regular songs and could recognize the voice of the radio commentator anywhere. This familiarity is a big part of what makes radio advertising so impactful– many listeners feel loyal to the stations they listen to regularly. There’s good potential for repetition, and better yet, radio advertising is considerably less expensive than other media advertising options.
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Create Your Ad
When creating a radio ad, there are three formats to choose from– a live read by a radio host, a sponsorship, or a produced spot. Each has their own advantages– a live read by a popular host can increase trust and impact, a sponsorship strengthens brand awareness, and a produced spot has great production value and potential for creativity. You can adjust the format of any of these options to appeal to a certain channel and its audience, but no matter what, radio ads are best when they’re short and sweet. It doesn’t take long to make a lasting impact on your audience!