OG Advertising (in PRINT)
Direct mail may be the star of the print advertising show, but the advantages of newspapers and magazines can’t be overlooked! With their bold, vivid color spreads and designs, magazine ads are especially eye-catching and cater to highly interested audiences. For example– a company that sells women’s athletic clothing might place an ad in the magazine Women’s Health. The audience has already expressed an interest in the topic and are more likely to want or need your related product/service.
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Black, White, and Read All Over
Newspaper ads offer their own assets. This print advertising method is affordable and can get your ads out more quickly than other mediums. Additionally, people tend to trust newspapers more than they do online publications. Ads can also be placed in sections that cater to a specific population, like the sports pages. They’re flexible, changeable, and more likely to be noticed– print texts tend to hold the attention more than digital ones do. Not to mention the potential for coupons!