What Are Brand Guidelines?

What are brand guidelines?

When your customers see a piece of marketing from your business, they should immediately identify it as being yours. It should also establish an expectation of what your communications look and sound like. Do you use the same fonts across platforms or do you fluctuate between different styles to see what works? Brand guidelines create
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How to Find Your Target Audience on Social Media

Find your target audience on social media

One of the most critical things that every business must know is who their target audience is. If you make a product that appeals to grandparents but you are marketing towards singles in their 20s, your marketing dollars are not being spent properly or efficiently. Finding your target audience on social media can take practice.
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