Business Networking: The Basics

Effective business networking is the coming together of individuals to build both trust and relationships. They then become real live walking, talking advertisements for one another. Networking is about being genuine and authentic and seeing how you can help others. You don’t go to networking events to sell anything except your willingness to help other
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Got a Marketing Strategy?

Marketing Strategy

A marketing strategy is the starting point for your marketing plan. The purpose of your marketing strategy is to identify the benefits of your service or product and then communicate them to your target audience. The focus of your strategy should be making sure that your products and services meet identified customer needs and develop
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Do you have a marketing budget?

Small Biz Marketing Budget

The idea of having a budget for marketing may seem unattainable for start-ups, and even for many existing small businesses. But becoming known in the marketplace is not something to leave to chance. The good news today is, with experienced guidance marketing experimentation can be very cost-effective and approachable. There is no magic formula for
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